Every dog. Every age. Every stage. One community.

Potter Paws was a thriving dog training community with a 100+ members, a diverse range of training courses, one-to-one coaching, an online Pawcademy, and a podcast.

The only thing was, they didn’t have a consistent narrative across their marketing.

Once people started working with them, they got it. They understood that Potter Paws was more than just a dog training school. They were a community for the human as much as the dog, a place where dog owners could feel accepted and supported by other pet parents just like them.

But it was taking the team a hell of a lot of explaining in order to get people to that point. And some people never got it.

Meaning a lot of people who needed Potter Paws were missing out on the fantastic support that was available to them…because they didn’t know about it.

Until, that is, Potter Paws found The Storytelling Copywriter…

We spent a full day together getting really clear on what Potter Paws are about, who they help, and why they are so special. We also worked on their brand voice, personality and values, because the who behind the messaging is just as important as the message itself.

We spent real time getting to know their ideal client and what life looks like for them before and after Potter Paws. We looked at current client testimonials and feedback, and dug into the common objections and hesitations that show up for those who say no.

This gave us all the raw material we needed to create a Brand Story Messaging Framework for Potter Paws. A story centred around the worries, wants and needs of their ideal client, and a framework for speaking directly to them.

Giving the team a narrative for all their marketing going forward.

And now?

Everywhere Potter Paws shows up, whether that’s online, in print, or in networking rooms, they know exactly who they’re talking to, what they need to say, and how they need to say it.

They are unmistakably Potter Paws.

And the people who are looking for them spot them in an instant.

What’s more, the team don’t have to waste time worrying about what to say, who they’re talking to, or why what they do matters so much. Every time they create a marketing asset, they’ve got it all there in their Brand Story Messaging Framework.

So they can focus on growing their beautiful community, because their messaging is taken care of.

“Working with Leesa on our brand story gave us an opportunity to come together and reflect on who we are as a business, who we work with, our values and our identity. It sparked new thoughts and ideas and we realised there were elements of our positioning that no longer reflected who we are now and where we want to go. The workshop itself was really fun and relaxed, and it brought so much clarity to who we are and where we're going as a business. Leesa's guidance and interpretation was brilliant, and she made the whole process enjoyable. 

We've now got absolute clarity on who we are and clear messaging to take forward. So valuable!”

Debbie Potter, founder and owner of Potter Paws