Potter Paws was a thriving dog training community with a 100+ members, a diverse range of training courses, an online Pawcademy, and a podcast.
The only thing was, they didn’t have a consistent narrative across their marketing.
Once people started working with them, they got it. They understood that Potter Paws was more than just a dog training school. They were a community where dog owners could feel accepted and supported by other pet parents just like them.
But it was taking the team a hell of a lot of explaining in order to get people to that point. And some people never got it. Meaning a lot of people who needed Potter Paws were missing out on the fantastic support that was available.
Until, that is, Potter Paws found The Storytelling Copywriter…
We spent a full day together getting really clear on what Potter Paws are about, who they help, and why they are so special. We also worked on their brand voice, personality and values. Then we created a Brand Story that gave the team a messaging framework for all their marketing going forward.
And now?
Everywhere Potter Paws shows up, whether that’s online, in their email marketing, on their website, or in networking rooms, they know exactly who they’re talking to, what they need to say, and how they need to say it.
They are unmistakably Potter Paws.
And the people who are looking for them spot them in an instant.
What’s more, the team don’t have to waste time worrying about what to say, who they’re talking to, or why what they do matters so much. Every time they create a marketing asset, they’ve got it all there in their Brand Story Messaging Framework.
So they can focus on growing their beautiful community, because their messaging is taken care of.