“Working with Leesa was like therapy. Hire her. That’s an order.”

Dan Tester, Co-founder of Bolt-on

Co-founders Dan and Will are brilliant at what they do. Design, yep. Digital and tech, yep. And they make the process of working with them easy for anyone who needs their help.

They just needed a bit of help telling the story of their business.

So, we got to work.

We spent a day together developing their brand personality, voice, and values.

Then we got into the bones of their business; what they do, how they do it, and exactly who it’s for.

We created a brand story centred around the needs and drivers of their ideal client. And we got really granular, to the point of deciding what their ideal client is worrying about on a Tuesday morning and what they complain about to their families at dinner.

Then Bolt-On entered the story and gave their ideal client a way to defeat their obstacles and reach their goals, showing off Bolt-On’s skills and expertise while keeping their ideal client front and centre.

This story now informs everything Bolt-On say across all their marketing channels. Their voice and their message are unmistakably Bolt-On.

We also developed Bolt-On’s origin story. How they came to be and why they do things the way they do, so that their values resonate with the people they’re trying to reach.

Bolt-On now have a framework that says everything they need to say, in the way their ideal clients need to hear it. So they can focus on the design and the tech because their messaging is taken care of.