Your Brand Story Framework

For instant recognition wherever you show up

Hello, I’m Leesa, your refreshingly human brand copywriter.

Your business is growing.

You know your product inside out. You can’t wait to build your customer base and make people’s lives better.

But there’s this thing stealing your focus.

A voice whispering in your ear, telling you that your messaging isn’t quite right. It’s patchy, it’s vague. And if we’re honest? It’s all about you.

The reality is, people don’t care. They only care about their own lives and their own stories. We’ve got to tell a story that’s all about them, and plant you squarely in the middle of it.

I’m a brand copywriter with a background in social sciences, comms, and leading large teams. I know words, and I know people. I’ll create a story-based framework that outlines what you do, who you do it for, and why you’re the one to work with.

This isn’t a copy-and-paste job. It’s not a story you use once. It’s a narrative foundation that underpins everything you say, for everywhere you need to say it.

You have logos and brand colours, right? This is the same, but for your messaging.

First off, we’ll create an emotionally driven tale that shows your unique value proposition in action.

Nailing down:

  • The Hero of your story – This is your customer.

  • The Goal – The thing they want and the primal human need behind it.

  • The Bad Guy – The thing that’s getting in their way.

  • The Stakes – Why it matters, what happens if they don’t defeat the bad guy?

  • The Enabler – How you, and specifically you, help them win the day.

  • The Happy Ending – With feeling.

You’ll use this as a foundation every time you create a marketing asset.

Second, every brand story has an unwavering value at its core.

We’ll weave this into your story, making it clear who you are and what you stand for.

Because people connect with businesses that share their values. Simple as.

And finally, we’ll create your Messaging Hierarchy.

This gives you the scaffold for your messaging everywhere you show up. This is your primary messaging, your supporting points, and your detail.

It answers the question of what readers need to understand first, second and third. Focusing attention, keeping things coherent, and making copy skimmable.

Here’s how it works

First, we’ll get into the weeds of your business. Ideally, we’ll do this in person, because it works so much better, and it’s a lot of fun.

We’ll get under the bonnet of your brand, your USP, and the values that drive you. We’ll talk about your customers, what they need, and what’s getting in their way.

Then I’ll create something cohesive, empathic, and uniquely you. In your voice, not mine.

And it’s very much a collaborative process. I may be the brand copywriter, but you know your business.

You’ll walk away with:

  • Your Hero’s Tale - your brand story

    This shows how brilliant you are, in action, with feeling.

    We’ll make it clear who you are, who you help, the problem you solve, and how you do it.

    The best part? Every great story has a battle between good and evil at its core. This is where we shout about what you stand for.

  • Brand Script - your cheat sheet for repeatable messaging

    This is the distilled version of your Hero’s Tale, broken down into repeatable steps.

    The story helps your team to understand. The script helps them to remember.

  • Messaging Hierarchy - the scaffold you use to communicate everything

    This is your messaging structure, telling you what to say and in which order.

    Things like:

    Your core value proposition

    Emotional hook

    The key things you’re known for

    How you deliver on your promises

    And the reasons your customers should believe you

  • A Home Page for your website

    See it all in action

Put all this together, and you have the foundation for all your marketing messaging going forward. And it comes in a digital handbook to get everyone in your team on the same page.

From here on in, every time you need to create any marketing copy, you’ll have a blueprint that tells you all the points you need to hit. No more bland. No more, what the hell are we saying?? And no more nightmares about missed opportunities.

You wouldn’t build a house without foundations, would you? It’s the same with your words. A brand copywriter will give you something rock solid to build on.

Create your framework from £1695.

People buy from people. Let’s tell your story.

The results have been almost immediate, with a significantly increased volume of leads coming through my website, which was the intended goal.

I highly recommend working with Leesa on anything copy-related, she will go well out of her way to ensure that you get the results you are looking for.

Conrad Mepham-Stone, Consoul NLP

Leesa is absolutely fantastic with words! If you can think or feel it, then Leesa is the person to articulate it best! She was able to capture and condense the essence of what I wanted to convey brilliantly! I couldn’t recommend Leesa high enough for her writing - be it copy, story or ghost posts for socials. Thank you so much, Leesa.

Soumya Dinesh, Atula Technologies

If you want crystal clear communication and actual results, then look no further. From start to finish, Leesa took the time to really understand my world and what I was trying to achieve, and the outcome was exactly what I needed. 

Ben Hill, Ask More Coaching

In case you’re wondering…

  • First off, I’ll need to spend an afternoon with you getting into the bones of your brand.

    Once this is done, I’ll need about a week to pull together an outline. Once you’ve signed that off, I’ll crack on with the first draft.

    The first draft will take another week, then we’ll go through that together. This is to make sure you’re happy with the direction it’s heading, and to clarify any messy bits.

    Then I’ll need another 1-2 weeks to finalise everything.

  • I get you. There are a lot of copywriters out there. They all come with things they’re good at, and things they’re not so good at. You need to find the one that’s going to bring the stuff you need.

    Here are a few things I like to shout about:

    I’ve got my degree in English, a masters in social sciences, and a diploma in social work. So, I know words and I know people. With me, you get the full human.

    I’ve worked in comms, and I’ve led large teams. I’ve studied communication and relationships, and I know what it’s like to juggle.

    Then there’s the marketing psychology stuff, I’m a published author, and I’ve studied storytelling for over two decades. So, I know of what I speak.

    I’m nice. I hope you are too.

    Oh, and I work collaboratively. If you want a copywriter who gets a brief and disappears until it’s finished, then I’m not the writer for you. I love building long-term relationships with my clients. I know my business, but you know yours. When we bring the two together, that’s where the magic happens.

    If you want to know a bit more about my story, go here.

  • That’s why we collaborate every step of the way.

    It’s important that you tell me how it’s landing in the initial outline and the first draft.

    This is also a good opportunity to nail down the finer detail and hammer out any kinks.

  • Sorry, but no. I’m really good at what I do, but you know your business better than anyone. I’ll need to spend a bit of time finding out what makes your brand tick.

    If it makes you feel any better, think of all the time and focus you’ll save once the work is done.

  • A brand copywriter specialises in brand narratives and messaging hierarchy. I’ll give you a repeatable, scalable framework to use for all your marketing copy going forward. It’s the foundation for everything you say.

    A generalist copywriter would use that foundation to write the rest of your copy.

    Lucky for you, I do both.

  • Because every client will have different needs.

    The £1695 figure gives you your overarching brand story. But sometimes clients like to dig deeper and create stories for individual products and services.

    These don’t take as long because we’ve already done the groundwork. But it will cost more.

    Also, it’s good to meet in person at least once to get into the bones of your brand. You might even want to bring other people from your company along. If you live in Buckinghamshire that will work fine. But if you’re on the other side of London, I’ll have to factor that in.

  • Honestly? I’m a delight.

    No, really.

    I love people and I love what I do, so I smile a lot. And I love hearing people’s stories, so I’m really good at listening.

    I’m Welsh though, so I can be quite candid. If I think something isn’t going to work, I’ll tell you. And I’ll listen when you do the same.

    I think communication is essential in all relationship. So, I’ll always keep the comms going between us. You’ll always know where you are, and what to expect.

    Oh, and I’ve never missed a deadline in my life.

  • I ask for a 50% deposit up front, with the remaining 50% due within 7 days of completion.