Brand Stories for Growing Businesses
Outgrown your vague, patchy messaging? Let’s tell a story that reflects the business you’ve created and speaks to the right people for you.
Hello, I’m Leesa, the storytelling copywriter.
I see you, and I see your problem.
Your hard work is paying off. You’re so damn good at what you do that you’re expanding, hiring new staff, and going after a wider customer base.
That’s bloody brilliant. Only thing is, that old generic messaging just won’t do anymore.
You’ve got some decent copy out there, but you’ve also got this sneaking suspicion that it’s all a bit…patchy.
I get it. When you started out, you were juggling more balls than my sister at that hen do. You just needed to chuck some words up. But now you’re playing in the big leagues, you can’t get away with saying you unlock and elevate stuff anymore.
You could hire a copywriter to write one thing, for one moment, in one format. Or you could get a solid brand story nailed down. The story of who you help, what they care about, why it matters, and what life looks like after you.
And the messaging pillars to tell it. Online and in person.
Your brand story messaging framework – what you’re saying and how you’re saying it, everywhere you show up.
I'm a copywriter with a background in social sciences, comms, and leading large teams. I know words, I know people, and I've been studying storytelling for over two decades.
I'll shape your story, write your copy, and get all your people on the same page.
So you don’t have to stumble over what you do, who you help, or why it matters ever again.
I can't recommend Leesa highly enough
*
Very insightful and professional, thank you
*
From our first meeting, Leesa put me at ease
*
Leesa really took the time and interest to understand what we were trying to achieve
*
Leesa is an absolute gem!
*
Leesa came highly recommended and I wasn't disappointed
*
Working with Leesa was a dream! It was like she read our minds and put it on paper
*
The results were brilliant
*
She's fast, thorough and writes with insightful clarity and she's a really nice person to work with
*
Amazing job! Thanks so much for pulling my story out of me!
*
I can't recommend Leesa highly enough * Very insightful and professional, thank you * From our first meeting, Leesa put me at ease * Leesa really took the time and interest to understand what we were trying to achieve * Leesa is an absolute gem! * Leesa came highly recommended and I wasn't disappointed * Working with Leesa was a dream! It was like she read our minds and put it on paper * The results were brilliant * She's fast, thorough and writes with insightful clarity and she's a really nice person to work with * Amazing job! Thanks so much for pulling my story out of me! *
Here are a few ways we can work together…
Your Brand Story & Core MessagingThe answer to “What the hell am I supposed to say??” for every channel and format.
Story-Driven Marketing CopyTelling your story out in the world.
The Storytelling Course The self-paced course on using storytelling in your content to land your message with the people who need you most.
I can measure the difference by the number of responses I get to my cold contacts, and the sent/response ratio has doubled.
Leesa is great value, and also great fun to talk to.Jonathan Pagden
The Voiceologist
We worked with Leesa on our marketing funnel, and we’ve seen a 59% increase in conversions.
Founder
Renewable Energy B2C
Leesa has been nothing but fantastic throughout the entire process of re-working my website copy. The results have been almost immediate, with a significantly increased volume of leads coming through my website, which was the intended goal.
I highly recommend working with Leesa on anything copy related, she will go well out of her way to ensure that you get the results you are looking for.
An easy 5 stars to give, and I look forward to working with her again in the future.
Thank you, Leesa!
Conrad Mepham-Stone
Consoul
Why do you need a storytelling copywriter?
First off, stories show rather than tell, and they make us feel things.
Stories stir empathy, they connect people, and they move us to act.
Remember every John Lewis Christmas advert? Like that.
Tell someone something, and it’ll feel meh. Show them, and they’ll get it. A story will show people what you do, why you do it, and why it matters.
This works for your teams, too.
Whether it’s talking about company culture, hiring new staff, or getting your sales team on the same page. Stories will say the thing in a way that’s engaging, memorable, and moving.
Second, they help us understand quickly and remember for the long haul.
We’ve used stories to pass information down through the ages because they help us understand and remember things. They can make the complex clear and the abstract relatable.
Where marketing is concerned, you’ve got to grab attention quickly and be interesting enough to keep it.
You’ve also got to say what you need to say without making the reader do any mental gymnastics to figure it out.
Because they won’t, of course. They’ll just scroll on by.
I’ve spent my life obsessed with stories.
I’d love to tell yours.
Leesa has been a fantastic addition to our marketing efforts as our go-to copywriter for the UK market. She often brings fresh perspectives we hadn't considered. She asks smart questions upfront, incorporates feedback efficiently, and communicates clearly throughout projects.
For anyone looking for a copywriter who combines speed, skill, and reliability, I'd definitely recommend Leesa.
Gustav Haag
Solar Sherpa
Things people sometimes ask
-
Lots of copywriters use stories because they help the brain make sense of things and create meaning.
I call myself the storytelling copywriter because I’ve spent a lot time specialising in this particular area.
I’ve been writing stories ever since I was old enough to hold a pen. My parents got me my very own writing desk when I was 5. Then I went off to university and studied stories proper.
When I started copywriting, it seemed pretty obvious where I should specialise. So, here I am.
Stories organise complex information into patterns the brain can recognise. They also grab attention and keep it. They make things memorable. And they make people feel things.
In marketing, they are powerhouses.
-
Honestly? I’m a delight.
No, really.
I love people and I love what I do. Nothing lights me up more than hearing people’s stories, which makes me pretty good at listening.
I’m Welsh though, so I can be quite candid. If I think something isn’t going to work, I’ll tell you (nicely). And I’ll listen when you do the same.
I think communication is essential in all relationships. So, I’ll always keep the comms going between us.
Oh, and I’ve never missed a deadline in my life.
-
I get you. There are a lot of copywriters out there. They all come with things they’re good at, and things they’re not so good at. You need to find the one that’s going to bring the stuff you need.
Here are a few things I like to shout about:
I’ve got a degree in English, a masters in social sciences, and a diploma in social work. So, I know words and I know people.
I’ve worked in comms, and I’ve led large teams. I’ve studied communication and relationships, and I know what it’s like to juggle.
Then there’s the marketing psychology stuff. I’m a published author, and I’ve studied storytelling for over two decades. So, I know of what I speak.
And I’m nice. I hope you are too.
I love building long-term relationships with my clients. I know my business, but you know yours. When we bring the two together, that’s where the magic happens.
If you want to know a bit more about my story, go here.
-
Sorry, but no. I’m really good at what I do, but you know your business better than anyone. I’ll need to spend a bit of time finding out what makes your brand tick.
If it makes you feel any better, think of all the time and focus you’ll save once the work is done.
-
Easy!
Head over to my Book a call page where you can email me, send me a message, or do it old school and phone me.
We’ll arrange a time for an initial chat to talk about what you need. Then I’ll follow up with a proposal for you to think about in your own time.
You’ll always get a clear upfront cost, and we’ll agree completion dates.
