A unique brand story for a very special HR consultancy

Once upon a time there was a HR consultant named Penny who wanted to help the accidental managers.

The ones who meant well but didn’t always know what to do for the best.

Then there were the people within organisations who weren’t contributing because there didn’t seem to be space for their voices.

Penny could see good intentions on all sides, but no one had the space or the tools to bring them together.

So Penny created Ducks Away, an HR Consultancy unlike any other.

One that helped businesses from the inside out, bringing people together with experiential learning methods like LEGO ® Serious Play ®  and magnetic mapping. One that got to know managers and the people they support, so that their HR support could be tailored, personal, and built for humans.

Penny just needed help articulating what she does, who she helps, and why her unique approach works so well.

So I spent a day with her and her team (in a room surrounded by Lego, no less) and I fell in love with Ducks Away.

We created a Brand Story that gave Penny and her team the framework for every piece of marketing and communication they put out into the world.

Now when they show up, whether that’s online or in person, all their messaging is unmistakably Ducks Away. In their voice, with their values, and a clear message.

This means that those businesses that need Penny spot her from a mile away. They get an instant sense of what the company is about and of the value Ducks Away is offering.

But don’t take my word for it. Hear it from Penny…

“I can truthfully say that you have transformed our messaging! Working with you gave us the focus and space to think deeply about how we approach the whole storytelling thing. Thank you Leesa!”

Penny Bradshaw, founder of Ducks Away