When COS wanted to get clear on their positioning…
COS are a design and branding agency that cares deeply about the planet and the people they help.
They’d already spent some time zeroing in on what they offer and who they want to work with; they just needed some help articulating it.
They needed a Brand Story.
We knew their clients wanted design and branding, but COS deal with multiple decision-makers with very differing priorities. So we spent time understanding what each of those decision makers cares about and why.
We got to grips with the practical priorities and internal drivers for each one.
Then we got clear on exactly how COS can help.
COS are brilliant at design and branding; that goes without saying. But what really makes them special is the way they do it, the personal service that goes above and beyond. So that’s what we drew out.
We also nailed down their brand personality, voice, values, and their why. And developed a narrative centred around the needs of their ideal client.
COS came away with clear positioning, a messaging framework, and a guide for implementing it across different channels and formats.
Now, whenever COS create marketing content, develop a pitch, or walk into a networking room, they know exactly who they’re talking to and what they need to hear.
COS can speak to each decision-maker's real priorities because they understand where each of them is coming from, what they care about and why.
“We recently worked with Leesa on a brand positioning workshop for our design agency and the experience was excellent from start to finish. Leesa guided us through the process with clarity, insight and patience, helping us articulate who we are, what makes us different and how we should communicate that to our clients. The final positioning document was really well considered and immediately resonated with us. I'd highly recommend working with Leesa – she has a real talent for uncovering the essence of a business and turning it into something both strategic and practical.”
Chris Cooling, Co-founder of COS Design