When COS wanted to get clear on their positioning…

COS had been zeroing in on what they offer and who they want to work with; they just needed some help articulating it.

We spent some time understanding what their ideal client cares about and why. We knew their clients wanted design and branding, but COS deal with multiple decision-makers with very differing priorities.

We had to get to grips with the practical priorities and internal drivers for each one.

Then we got clear on exactly how COS can help.

COS are brilliant at design and branding; that goes without saying. But what really makes them special is the way they do it. So that’s what we drew out.

We also nailed down their brand personality, voice, values, and their why. And developed a brand story centred around the needs of their ideal client.

COS came away with clear positioning, a messaging framework, and a guide for implementing it across different channels and formats.

Now, whenever COS create marketing content, develop a pitch, or walk into a networking room, they know exactly who they’re talking to, what they care about, and how to reach them.

“We recently worked with Leesa on a brand positioning workshop for our design agency and the experience was excellent from start to finish. Leesa guided us through the process with clarity, insight and patience, helping us articulate who we are, what makes us different and how we should communicate that to our clients. The final positioning document was really well considered and immediately resonated with us. I'd highly recommend working with Leesa – she has a real talent for uncovering the essence of a business and turning it into something both strategic and practical.”

Chris Cooling, Co-founder of COS Design