Ask any copywriter how much their services cost and you’ll invariably get the same response…it depends.

And there’s good reason for this. There are a number of factors that can impact pricing.

Things like, how long it will take; how much research is involved; what’s the client trying to achieve; understanding the audience and voice of customer data; keyword research; competitor analysis; does the client already have brand guidelines or do we need to dig into those? 

All of these things matter, and they all take time. Because copywriting isn’t just words.

But.

‘This was supposed to be my year! We’re only three weeks into January and so far I’ve had a married man and a scammer!’’

I walked out halfway through a workshop a few weeks ago.

It was one of those free events where you get a taste of something valuable, in exchange for your time listening to a shameless pitch. 

We’ve all been to these, we all know the drill.

And I have zero issue with this kind of transaction. 

But there’s something that I have no time for.

The year was 1987.

A coffee company captured the heart of the nation.

And they kept hold of it for 6 whole years.

I am of course talking about the Nescafe Gold Blend serial ad campaign, starring Anthony Head and Sharon Maughan as two neighbours who fell in love over the course of twelve 45 second adverts, and a cup of coffee.