Storytelling Tips & Tricks
Not quite ready to hire me?
No worries! Here are a bunch of how-tos that will help with your content, and give you a taste of how I do things
How Bad Website Copy Hurts You Twice
‘This was supposed to be my year! We’re only three weeks into January and so far I’ve had a married man and a scammer!’’
Don’t Be a Dick | The Case for Empathetic Marketing
I walked out halfway through a workshop a few weeks ago.
It was one of those free events where you get a taste of something valuable, in exchange for your time listening to a shameless pitch.
We’ve all been to these, we all know the drill.
And I have zero issue with this kind of transaction.
But there’s something that I have no time for.
Building Connection with Your Audience | The Power of Storytelling
The year was 1987.
A coffee company captured the heart of the nation.
And they kept hold of it for 6 whole years.
I am of course talking about the Nescafe Gold Blend serial ad campaign, starring Anthony Head and Sharon Maughan as two neighbours who fell in love over the course of twelve 45 second adverts, and a cup of coffee.
More Than Words | 9 Reasons Your Business Needs a Copywriter
Did you ever see that movie, Hitch?
The one where Will Smith is a dating coach who helps men to woo women for lasting, meaningful relationships?
Well, that’s what copywriters do. But for businesses.
One of the best lessons I learned from my mentor at the start of my career was this.
The best product isn’t the one that sells. The product that sells is the one with the best marketing strategy.